Supporting the East Kimberley Community Through the Ord Valley Muster
At Boab Metals, our connection to the East Kimberley runs deeper than geography. With Sorby Hills located just 50 kilometres from Kununurra, the region isn’t simply where we operate; it’s part of who we are. That’s why we’re proud to once again be the Principal Sponsor of the Boab Metals Ord Valley Muster, one of Western Australia’s most iconic regional festivals.
Sponsorships like this are more than a logo on a banner. They’re an investment in the people, culture and future of the communities that support us.
Strengthening the Communities We Work In
The East Kimberley is a vibrant, resilient and diverse region. Events like the Ord Valley Muster bring people together, (families, local businesses, Traditional Owners, visitors and long‑term residents), to celebrate what makes this part of Australia so special.
By supporting the Muster, we’re helping ensure these community traditions continue to thrive. It’s a way for us to give back to the region that hosts our operations and contributes so much to our identity as a company.
Supporting Local Where We Can
We’re committed to engaging local suppliers and service providers wherever possible. Buying local helps strengthen the regional economy, creates opportunities for small businesses and keeps investment circulating within the community.
Our approach is to strike a respectful balance:
- Buy local where it’s practical and competitive
- Support local growth through meaningful relationships with businesses and organisations
- Engage openly and honestly with suppliers about what’s possible
- Over the past five years, our sponsorship of the Ord Valley Muster signifies our intent to engage locally in a sustainable way that supports community growth, resilience and wellbeing.
Building Long‑Term Relationships
The Muster is more than an event – it’s a meeting place. It gives our team the chance to connect with community members, local organisations, businesses and stakeholders in a relaxed, positive environment.
These relationships matter. They help us understand local priorities, listen to community perspectives and ensure we continue to operate as a respectful and responsible neighbour.
A Shared Future in the East Kimberley
As the Sorby Hills Project progresses, our commitment to the region remains strong. Supporting the Ord Valley Muster is one of the ways we demonstrate that commitment, not just through words, but through action.
We’re proud to stand alongside the people of the East Kimberley and contribute to an event that celebrates everything that makes this region extraordinary.